We as hosts see so many new products, whether it’s fashion, electronics or beauty. However, once in a while one comes along that blows me away! I will be 55 years old this year and at this point, it’s not beautiful shoes that I notice on someone, it is their skin. I am always on the lookout for the fountain of youth…and I think I may have found it! I am talking about Evoté Skin Care. This brand debuted exclusively at Evine in May and it is different than anything I have seen, read or presented. So when I was fortunate to get to host the worldwide launch of this evolution in skincare, I was really excited.
Evoté was started by a husband and wife dream duo, Irena and Nik James. Irena is a highly respected instructor at UCLA and well known around the globe for educating on the latest in skincare innovation and cosmetic ingredients. Nik is the President and Chairman of YG Laboratories, a private label skincare manufacturer and developer. Nik was born into the beauty business as the son of the world’s most preeminent cosmetic ingredient expert, Rebecca Gadberry.
Evoté’s claim to fame is that it is a scientific, patent-pending system that works with your skin at NIGHT when your skin and body are biologically programmed to restore themselves, AKA “Beauty Sleep.”
OK, when I heard what they had to say I was intrigued and I had to try it for myself. Fast-forward 1 month since I first tried Evoté and I am sold! I started off with the Evoté Step 1 and Step 2, 12 hour bio complex to kick start my Evoté journey. I did this for 20 days and my skin looked brighter and firmer with better elasticity and radiance. I then moved onto a nighttime only routine with Evoté. I use the night cleanser, the night serum, the night eye cream, the night neck & décolleté cream and the night lip serum. This routine is easy and very effective. I continue to see improvements in the appearance of my skin with less fine lines and a more youthful look to the texture of my skin. I gave Evoté a HUGE stamp of approval!
OK, so enough about me…I thought it would be fun to get to know the couple behind this new skincare line so I did a Question & Answer session with the power couple, Irena and Nik James.
1. What was the first beauty product you ever created?
Irena: An egg white, lemon, sage and sour cherry masque that I made from the ingredients from my fridge and the sour cherry tree that grew in front of my parents house. I was 12 years old!
Nik: I can’t even remember that was so many products ago.
2. How did you get into this crazy business of beauty?
Irena: I grew up around very strong women who were my mentors from a very early age and watched them apply the knowledge of ancient European herbal modalities, modern biology, horticulture, agriculture, skin care sciences and cosmetic chemistry into daily life. My own skin struggles pushed me into professional skin care research, education and formulation.
Nik: I was literally born into it!
3. Chocolate or Vanilla?
Irena: Must have a mix of both, how about a combo?
4. What inspires you?
Irena: Being able to help others achieve their potential, believe in themselves and recognize special and unique value they can bring to the world. I am also inspired by the strengths of the human spirit, life and nature and the relentless will and need to evolve in order to survive better on this planet. This includes all life forms, from my children and my husband, animals and plants and those invisible creatures, microbes we coexist with.
Nik: My family. Seeing my kids feel confident and secure because they know we’ve always got their backs as well as the belief and support of Irena.
5. Where is your happy place?
Irena: Weekends at home by the pool with my pile of books and 3 highlighters listening to my husband singing along with James Brown hits while cooking one of his delicious Sunday family meals.
Nik: With my family in our backyard on a sunny Southern CA Sunday afternoon.
6. If you weren’t doing Evoté and in the beauty biz, what would you be up to right now?
Irena: Working on my degree in Social anthropology and promoting charities that make it possible for underprivileged children and orphans from war affected areas to get education and clean water.
Nik: Stand up comedy and running a charity for abandoned bulldogs.
7. What were you like in high school?
Irena: The mix of 2 opposites. Mostly studious, serious, nerdy and mildly anti-social, but also adventurous, loved to travel and learn about different cultures. I always felt out of place growing up in Eastern Europe and always felt my home was somewhere else.
Nik: I was a friend with every clique and group, (I was actually 2nd runner up for Senior Class Friendliest) despite the fact that I looked very different from everyone else. I had green hair, or purple or blue and piercings in my nose, lip etc. and sang in a punk rock band!
8. How did the 2 of you meet?
Irena: Nik’s mom was my Cosmetic Chemistry mentor and hired me to work as her Director of Education and co-instructor at UCLA Extension Cosmetic Sciences program.
Nik: My mom “imported” Irena from Canada and brought her on to be Irena’s mentor. I was managing HR at the time and the rest they say is history.
So is Evoté a skincare story or love story? For Irena and Nik, I think a love story. For me Evoté is now the chance for me to love my skin!